Zhang added the overseas buyers have professional know

2019年3月28日

上海会所

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ledge of jewelry and the history of the brands. She has placed many orders after watching these livestreaming videos.

Zhang is among the growing consumers who are willing to accept new things, learn about

overseas brands, cultures and lifestyle as well as make friends with overseas shoppers who share the same interests.

Online shopping via livestreaming videos is gaining traction among the post-80s and post-90s generatio

n consumers, who have increasing demands for premium brands and high-quality imported products amid consumption upgrade.

Statistics from Chinese cross-border e-commerce platform Ymatou showed that nearly 32 perc

ent of users buy products through livestreaming videos, and the post-80s and post-90s generation consumers, who tend to buy medieval peri

od jewelry, clothing and bags by watching livestreaming videos, have become the main force of overseas online shopping.

In the meantime, the post-2000 generation prefers to buy fashion brands, beauty makeup products, with high repurchasing rates.

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